Marketing ROI Calculator

Instantly calculate your marketing ROI, ROAS, and profit margins with advanced scenario planning and break-even analysis for data-driven budget optimization.

ROI & ROAS Analysis

Instant calculations with real-time scenario planning and break-even analysis

Profit Optimization

Advanced profit curve analysis with optimization recommendations

Budget Planning

Strategic budget allocation with cost per lead and conversion tracking

Quick ROI Preview

Enter your data below for instant results

$
$
200%
ROI
3.0x
ROAS
Monthly Profit: $10,000
Cost Per Lead: $50
Use Full Calculator Below
✨ Used by 500+ marketing professionals

Calculate Your Marketing ROI & ROAS

Enter your campaign data below to instantly calculate ROI, ROAS, profit margins, and break-even points. Use the scenario sliders to explore "what-if" budget scenarios.

Campaign Inputs

Scenario Planning

200%
Return on Investment
3.0x
Return on Ad Spend
$50
Cost Per Lead
$4,500
Total Profit

Profit Curve Analysis

Optimal Spend Analysis

$0
$20K
$15K
Break-even
Current Position
Optimal Spend
Loss Zone
Profit Zone

Current Performance

Current Spend: $5,000
Current Profit: $10,000
Efficiency: 67%

Optimization Opportunity

Optimal Spend: $8,500
Potential Profit: $18,750
Profit Increase: +$8,750

Optimization Recommendations

Increase budget by 70% ($3,500) to reach optimal spend level
Focus on high-converting keywords and audiences
Monitor performance closely as you scale to maintain efficiency
Optimize My Campaigns

Understanding Your Marketing Metrics

Our calculator provides instant insights into your campaign performance using industry-standard formulas and advanced scenario modeling to help you make data-driven marketing decisions.

ROI (Return on Investment)

Measures the efficiency of your investment by comparing net profit to total cost.

(Revenue - Cost) / Cost × 100%

ROAS (Return on Ad Spend)

Shows how much revenue you generate for every dollar spent on advertising.

Total Revenue / Ad Spend

Break-Even Point

The minimum revenue needed to cover your advertising costs and start generating profit.

Ad Spend / Profit Margin

Cost Per Lead (CPL)

The average cost to acquire one qualified lead or conversion from your campaigns.

Total Ad Spend / Total Leads

How to Use the Calculator

1

Enter Your Campaign Data

Input your total ad spend, number of leads or conversions generated, average order value, and current profit margins from your recent campaigns.

2

Review Instant Results

Get immediate calculations of your ROI, ROAS, cost per lead, total profit, and break-even analysis with clear performance indicators.

3

Explore Scenarios

Use the scenario sliders to model "what-if" situations - increase budget by 25%, improve conversion rates, or test different scaling strategies.

4

Make Data-Driven Decisions

Use the insights to optimize budget allocation, identify profitable channels, and develop strategies to improve overall campaign performance.

Why Use Our Calculator?

Instant Results

Get immediate calculations without complex spreadsheets or manual formulas

Scenario Planning

Model different budget and performance scenarios to predict outcomes

Professional Accuracy

Industry-standard formulas used by marketing professionals and agencies

Decision Support

Clear recommendations and performance indicators to guide strategy

Budget Optimization

Identify optimal spending levels and break-even points for maximum ROI

Pro Tips

  • Use data from your last 30-90 days for accurate results
  • Include all costs (ad spend + management fees) for true ROI
  • Test different scenarios before scaling campaigns
  • Aim for 3:1 ROAS minimum for profitable campaigns

Ready to Turn These Numbers Into Real Results?

Now that you've seen your potential ROI, let's make it happen. Partner with marketing experts who specialize in maximizing returns and turning projections into performance.

ROI-Focused
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Have questions about your calculations or want expert advice on maximizing your marketing ROI? Let's talk strategy.

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