PRIVACY & SECURITY

Privacy Policy

Your privacy is important to us. This policy explains how EXALT Marketing collects, uses, and protects your personal information.

Last Updated: January 1, 2024
Effective Date: January 1, 2024

Information We Collect

Personal Information You Provide

Contact Information: Name, email address, phone number, company name, job title

Business Information: Industry, company size, marketing budget, business goals

Communication Records: Messages, consultation notes, support tickets

Payment Information: Billing address, payment method details (processed securely through third-party providers)

Information Automatically Collected

Website Analytics: IP address, browser type, device information, pages visited, time spent on site

Marketing Data: Traffic sources, campaign performance, conversion tracking

Technical Data: Log files, cookies, web beacons, pixel tags

Location Data: General geographic location based on IP address

Information from Third Parties

Social Media Platforms: Profile information when you interact with our social media content

Advertising Platforms: Campaign performance data from Google Ads, Meta, Microsoft Advertising

Analytics Services: Website behavior data from Google Analytics, heat mapping tools

Lead Generation: Business contact information from legitimate business directories

How We Use Your Information

Service Delivery

  • Provide marketing services and consultations
  • Manage advertising campaigns
  • Deliver performance reports and analytics
  • Process payments and billing

Communication

  • Respond to inquiries and requests
  • Send service updates and notifications
  • Provide customer support
  • Share industry insights and tips

Marketing & Outreach

  • Send relevant marketing communications
  • Personalize website content and offers
  • Conduct market research and surveys
  • Analyze campaign effectiveness

Legal & Compliance

  • Comply with legal obligations
  • Prevent fraud and security incidents
  • Maintain accurate business records
  • Resolve disputes and enforce agreements

Legal Basis for Processing (GDPR)

Consent: When you provide explicit consent for marketing communications

Contract: To perform our marketing services agreement with you

Legitimate Interest: To improve our services and grow our business

Legal Obligation: To comply with applicable laws and regulations

Information Sharing and Disclosure

Third-Party Service Providers

Advertising Platforms

  • Google Ads & Analytics
  • Meta Business Platform
  • Microsoft Advertising
  • Analytics & Attribution Tools

Business Operations

  • Payment Processors
  • Email Service Providers
  • Cloud Hosting Services
  • Customer Support Tools

All service providers are bound by confidentiality agreements and data processing agreements to protect your information.

Legal Requirements & Business Transfers

Legal Compliance

  • Court orders and legal process
  • Government investigations
  • Regulatory compliance requirements
  • Protection of rights and safety

Business Changes

  • Merger or acquisition
  • Asset sale or transfer
  • Reorganization or bankruptcy
  • Due diligence processes

We Do NOT Sell Your Personal Information

We never sell, rent, or lease your personal information to third parties for their marketing purposes.

Your data is only shared with trusted partners who help us deliver our services to you.

All data sharing is governed by strict agreements that require partners to:

  • Protect your information
  • Use data only for specified purposes
  • Delete data when no longer needed

Cookies and Tracking Technologies

Essential Cookies

Required for website functionality and cannot be disabled.

  • Session management
  • Security features
  • Form submissions

Analytics Cookies

Help us understand website usage and improve user experience.

  • Google Analytics
  • Heat mapping
  • Performance metrics

Marketing Cookies

Used to deliver relevant ads and track campaign performance.

  • Remarketing pixels
  • Conversion tracking
  • Ad personalization

Managing Your Cookie Preferences

Browser Settings

You can control cookies through your browser settings:

  • Block all cookies
  • Delete existing cookies
  • Set cookie preferences

Opt-Out Links

Directly opt out of specific tracking:

Do Not Track Signals

Currently, there is no universally accepted standard for how companies should respond to Do Not Track signals. We continue to monitor developments in this area and may update our practices as standards evolve.

Data Security and Protection

Technical Safeguards

  • SSL/TLS Encryption: All data transmitted to our website is encrypted
  • Secure Hosting: Data stored on secure, SOC 2 compliant servers
  • Regular Backups: Automated data backups with encryption
  • Firewalls: Advanced network security monitoring
  • Access Controls: Multi-factor authentication required

Administrative Safeguards

  • Staff Training: Regular privacy and security training
  • Access Limitation: Need-to-know basis data access
  • Background Checks: Security screening for all employees
  • Incident Response: Defined procedures for security breaches
  • Regular Audits: Periodic security assessments

Data Retention and Deletion

Active Clients

We retain your information for as long as you maintain an active account or receive our services, plus any required legal retention periods.

Prospects & Leads

Marketing data is retained for up to 3 years unless you request deletion or opt out of communications.

Legal Requirements

Some data may be retained longer to comply with legal, accounting, or regulatory requirements (up to 7 years).

Secure Deletion: When data is deleted, it is permanently removed from our systems using industry-standard data destruction methods.

International Data Transfers

Data Location

Your information may be transferred to and processed in countries other than your country of residence, including:

  • United States (primary data center)
  • European Union (EU users)
  • Third-party service provider locations

Transfer Safeguards

We ensure adequate protection through:

  • Standard Contractual Clauses (SCCs)
  • Adequacy decisions by regulatory authorities
  • Privacy Shield and similar frameworks

Security Incident Response

In the unlikely event of a data breach:

  • We will investigate immediately
  • Contain and remediate the incident
  • Notify authorities as required by law

We will notify affected individuals:

  • Within 72 hours (when required)
  • Via email or postal mail
  • With steps to protect yourself

Your Privacy Rights

European Union (GDPR) Rights

Right to Access

Request a copy of the personal information we hold about you

Right to Rectification

Correct inaccurate or incomplete personal information

Right to Erasure

Request deletion of your personal information ("right to be forgotten")

Right to Object

Object to processing based on legitimate interests or direct marketing

Right to Portability

Receive your data in a portable format for transfer to another service

Right to Restrict

Limit how we process your information in certain circumstances

California Consumer Privacy Act (CCPA) Rights

Information Rights

  • Know what personal information is collected
  • Know whether personal information is sold or disclosed
  • Access personal information we have collected

Control Rights

  • Delete personal information we have collected
  • Opt out of the sale of personal information
  • Non-discrimination for exercising privacy rights

How to Exercise Your Rights

Contact Methods

[email protected]
(904) 907-9881
EXALT Marketing - Privacy Officer
Jacksonville, FL

Response Timeline

  • We respond within 30 days
  • Identity verification may be required
  • No charge for most requests
  • Authorized agents accepted

Additional Information

Children's Privacy

Our services are designed for businesses and professionals. We do not knowingly collect personal information from children under 13 years of age.

If we discover we have collected information from a child under 13:

  • We will delete the information immediately
  • We will not use it for any purpose
  • We will not share it with third parties

Parents and guardians:

  • Can request deletion of child's information
  • Should contact us immediately if concerned
  • Can review our data practices anytime

Third-Party Websites and Services

Our website may contain links to third-party websites or integrate with third-party services. This Privacy Policy does not apply to these external sites.

Common Third-Party Integrations:

  • Google Analytics & Ads
  • Meta Business Tools
  • LinkedIn Marketing
  • Analytics Platforms

Your Responsibility:

  • Review third-party privacy policies
  • Adjust your privacy settings
  • Contact us with questions

California "Shine the Light" Law

California residents have the right to request information about whether we have disclosed personal information to third parties for their direct marketing purposes.

Good news: We do not sell or share your personal information with third parties for their direct marketing purposes.

If you are a California resident and would like to make such a request, please contact us using the information provided in the "Contact Us" section.

Marketing Communications

Email Marketing

  • Based on your interests and interactions
  • CAN-SPAM Act compliant
  • Easy unsubscribe in every email
  • Preference center available

Opt-Out Options

  • Click unsubscribe in any email
  • Email [email protected]
  • Call us at (904) 907-9881
  • Processed within 10 business days

Contact Us & Policy Updates

Privacy Officer Contact Information

Get in Touch

Privacy Email

[email protected]

Phone

(904) 907-9881

Mailing Address

EXALT Marketing
Attn: Privacy Officer
Jacksonville, FL

Response Expectations

Response Time

Within 30 days for most requests

Languages

English (primary), Spanish available

Accessibility

Alternative formats available upon request

Changes to This Privacy Policy

When We Update

  • To reflect changes in our practices
  • To comply with new legal requirements
  • To add new services or features
  • To improve clarity and transparency

How We Notify You

  • Update the "Last Modified" date
  • Email notification for material changes
  • Website banner for significant updates
  • 30 days advance notice when possible

Your continued use of our services after policy changes constitutes acceptance of the updated terms. If you disagree with changes, you may discontinue using our services.

Your Privacy Matters to Us

We are committed to protecting your personal information and being transparent about our data practices. If you have any questions, concerns, or requests regarding this Privacy Policy or our handling of your personal information, please don't hesitate to contact us.