EXALT
Marketing
Top 3%

Conversion Optimization

Behavioral analytics, heatmaps, A/B testing, and funnel refinement to boost performance. Turn more visitors into customers with data-driven optimization strategies.

127%
Avg. Conversion Lift
28%
Avg. Revenue Increase
85%
Tests Show Significance
300+
Tests Completed
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Conversion Optimization Services

Comprehensive CRO services that identify opportunities, test improvements, and optimize your entire customer journey for maximum conversions.

User Behavior Analysis

Customer Journey Mapping
Drop-off Point Identification
User Flow Analysis
Behavioral Segmentation
Conversion Funnel Analysis

Heatmap & Session Recording

Click Heatmap Analysis
Scroll Depth Tracking
Session Replay Analysis
Form Analytics
Mobile Interaction Tracking

Multivariate Testing

A/B Split Testing
Multivariate Experiments
Statistical Significance
Test Strategy & Planning
Continuous Testing Program

Funnel Optimization

Conversion Funnel Audit
Checkout Optimization
Lead Form Optimization
Cart Abandonment Reduction
Micro-Conversion Tracking

UX/UI Improvements

User Experience Audit
Interface Design Optimization
Mobile UX Enhancement
Accessibility Improvements
Page Load Speed Optimization

Advanced Analytics

Cohort Analysis
Custom Event Tracking
Revenue Attribution
Predictive Analytics
Performance Dashboards

Our CRO Process

A systematic approach to conversion optimization that combines data analysis, user research, and continuous testing to maximize your website's performance.

1

Data Analysis & Audit

Comprehensive analysis of current performance, user behavior, and conversion funnel to identify optimization opportunities.

2

Hypothesis Formation

Develop data-backed hypotheses about what changes will improve conversions based on behavioral insights and best practices.

3

Test Design & Implementation

Create and launch A/B tests and multivariate experiments with proper statistical setup and traffic allocation.

4

Analysis & Optimization

Analyze test results, implement winning variations, and continuously optimize based on performance data and user feedback.

CRO Tools & Technologies We Use

Industry-leading tools and platforms for comprehensive conversion optimization and user behavior analysis

Analytics Platforms

Google Analytics 4, Adobe Analytics, Mixpanel, and custom tracking solutions for deep insights.

Heatmap & Recording

Hotjar, Crazy Egg, FullStory, and LogRocket for visual user behavior analysis.

A/B Testing Tools

Google Optimize, Optimizely, VWO, and Unbounce for testing and experimentation.

Form Analytics

Formisimo, Zuko, and custom form tracking for optimizing lead capture forms.

User Feedback

Typeform, SurveyMonkey, Qualaroo for gathering qualitative user insights.

Performance Monitoring

PageSpeed Insights, GTmetrix, and Core Web Vitals monitoring for technical optimization.

Conversion Optimization Results

Real performance improvements from our data-driven CRO strategies across various industries

247%
Lead Generation Increase
-67%
Cart Abandonment Rate
3.8x
Revenue Per Visitor
92%
Test Win Rate

Why Choose Our CRO Expertise?

Scientific Testing Approach

Statistical rigor and proper test design ensure reliable, actionable results.

Behavioral Psychology Focus

Deep understanding of user psychology drives more effective optimization strategies.

Continuous Optimization

Ongoing testing and refinement, not just one-time improvements.

Full-Funnel Optimization

Optimize every touchpoint from awareness to conversion and retention.

Businessman using laptop with virtual marketing funnel diagram and data analytics dashboard for sales strategy and customer conversion.

Ready to Optimize Your Conversions?

Get a comprehensive conversion rate optimization audit and discover exactly where you're losing potential customers. Let's turn more of your traffic into revenue.

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Statistical Significance
Behavioral Analytics
Continuous Testing
User-Centric